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Magnum
services
- Video Production
Description
PATRA took Magnum Truck Racks from a basic brochure-style website to social media, a modern website, and integrated e-commerce doing millions in sales.
BERLIN CITY AUTO GROUP
WHY
The auto industry ischock-full of competition and advertising all while the target audience is fedan abundance of content everyday on their televisions and devices. Berlin CityAuto Group knew they needed to stand out so that their target audience wouldpay attention and remember them when it was time to go car shopping.
HOW
Berlin City Auto Group’sparent company, Summit Automotive Partners had a long working relationship witha creative agency out of Portland, Oregon who had produced their videoadvertising scripts for many years. All three parties were on the hunt for aMaine video production company to bring these scripts to life and we werecontracted. With scripts provided by the Portland, OR agency, we devised aproduction plan and lined up everything necessary to produce eachadvertisement.
The easy campaign waslaunched. We produced commercials that aired throughout New England thatinformed their audience that car shopping with Berlin City Auto Group wassimple and easy. The ads were fun and entertaining making for a memorable,sharable and engaging campaign that stood out from all of the other cardealership advertisements circulating during the campaign run.
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Magnum
PATRA took Magnum Truck Racks from a basic brochure-style website to social media, a modern website, and integrated e-commerce doing millions in sales.
Photo / Video Production
Product manufacturers need high quality photos and videos to showcase products and convert clicks to customers. Our creative team has built an ever-growing library of professional media to show off ALCOM trailers in action. Better photography and video production makes a better impression on potential customers – from use on the website and print materials to advertising, trade shows, dealer and customer interactions, and social media. Browse a sample gallery of PATRA’s photography & video work for ALCOM.
Organic content
There’s more to standing out online than a great website. Engaging organic content is an important part of brand strategy – but writing a professional blog and managing social media takes time and expertise. With PATRA on the job, ALCOM’s team can focus on manufacturing while we create fresh, interesting blog posts and social media content to keep ALCOM in front of their ideal new and repeat customers.
Advertising
PATRA created a customized ad plan to achieve multiple goals: get ALCOM's ideal customers hyped about a new trailer purchase and cultivate long-term relationships with those customers. To build lasting relationships, a brand needs more than great products. It needs a full-scope brand strategy that uses modern tools to build awareness and engagement.
Check out a case study below based on our marketing consulting work with ALCOM. As we refined their advertising strategy, we compared two trailer ad campaigns for two ALCOM brands. Each campaign used comparable trailers and budgets. The Mission Trailers campaign included trailer model ads with lifestyle footage and a focus on trailer features. The SnoPro Trailers “Made for Legends” campaign focused on an old-school snowmobiler with an appetite for a modern trailer to haul his prized vintage sled. This campaign tapped into late-80s and early-90s nostalgia that had Facebook and Instagram users reminiscing about the good old days of sledding.
Watch the ads, then keep scrolling to see what we learned:
The results? Made for Legends generated 150% more ad clicks, 221% more ad shares, and 350% more ad comments than the Mission Trailers campaign! This kind of organic engagement drives the kind of trust and brand recognition ALCOM wants to build. Learning which messages resonate most with ALCOM’s ideal customers is crucial information to help drive their next brand strategy decisions! Equipped with these stats, PATRA and ALCOM can plan future campaigns with confidence.
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Using a similar approach for recruiting ad campaigns, we’ve worked with ALCOM to create an array of ads to deploy in support of their hiring needs at all locations. With funny spots focused on a four-day work week and behind-the-scenes ads giving applicants a glimpse of a future career, video ads are a modern, memorable way to reach the right applicants.
Web Development
A well-designed website is good, but nowadays, it's also the bare minimum. A website needs to do more than look good on any device. It needs easy navigation, clear information, and clickable actions. What is a customer’s journey from stopping to look at a post, clicking to explore a website, becoming emotionally invested in an aluminum trailer, and reaching out for a dealership quote? PATRA knew it needed to be seamless: high-def photos, clear navigation, easy-access information about trailer specs, features, warranty and more. To create a fully customized solution, we did custom web design and development, designing the wireframe for each of ALCOM's brand sites from scratch and focusing on all aspects of a visitor’s journey from browsing to buying.
Hubspot Integration
PATRA developed and integrated with HubSpot marketing software behind the scenes so ALCOM can use this all-inclusive solution to manage contact lists, dealers, leads, sales activities, marketing initiatives, social media, and organic content delivery through the ALCOM blog. With easy-to-use tools, HubSpot helps ALCOM manage all the details of their modernized brand strategy.
Hubspot CRM
PATRA's custom web development for ALCOM included tailoring the Hubspot customer relationship management (CRM) system to fit their sales team's process; placing lead generation and follow-up in one place; and setting up email automation to better serve potential customers. Email marketing for trailer dealers and customers is easier than ever, and built-in reporting lets ALCOM identify and focus on initiatives that get results.
PATRA built a custom media management system for ALCOM’s internal and dealer network use. This convenient online database keeps ALCOM's photos, videos, trailer specifications, price books and other PDFs organized, tagged, and easily accessible from any device. Custom web development makes ALCOM's media library easy to use to reach their ideal customers.
Our marketing consulting work with ALCOM supports their international dealer network. It all starts with the creation of brand standards – the look and feel that distinguishes each trailer brand from its competitors. Building upon that foundation, our work continues, with projects like:
- Photography and video production at trade shows and events
- Graphic design and production of promotional materials
- Website and marketing reports for business decision-making
- An ever-expanding library of professional photo and videos for dealership use
- A custom media management system for dealership use
- Promotional items for dealers, including banners, banner stands, signs, catalogs, and apparel
With PATRA’s creative team on their side, ALCOM can focus on building trailers, knowing their ideal customers are getting the message and making ALCOM trailers their go-to choice for years to come.
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PATRA took Magnum Truck Racks from a basic brochure-style website to social media, a modern website, and integrated e-commerce doing millions in sales.
When Magnum decided to update their brochure-style website in late 2012, they approached PATRA with a big goal: refresh their site and add a modern e-commerce platform to deliver better Magnum marketing and convert visitor traffic into product sales. Magnum needed full-service marketing consulting and brand strategy updates. PATRA got to work.
- No existing database of email contacts to start marketing efforts
- No direct-to-consumer marketing strategy beyond dealer sales
- No existing e-commerce product data to import for a new site
By early 2013, PATRA had completed a digital transformation for Magnum. Using expert web development and web design, we built a new website and modern e-commerce platform, expanding beyond dealer sales into direct-to-consumer sales. We added strategic content creation, a search engine optimization plan, and a basic email newsletter to begin building customer relationships through Magnum's online presence.
What did an updated brand strategy and web development investment with PATRA do for Magnum? With a 3% of gross revenue marketing investment, the new site took Magnum from zero online sales to more than $3 million in online sales
In 2018, Magnum chose to capitalize on the holiday shopping season and pursue their first-ever tentpole marketing strategy for Thanksgiving weekend. While tentpole marketing, a promotional strategy built around big events like holidays or the Super Bowl, was new to Magnum, PATRA knew it could draw additional sales and reach a wider customer network. The 15% discount event was scheduled for Thanksgiving Day through Cyber Monday.
PATRA designed a strategy with email marketing, Google display ads, Facebook and Instagram image ads promoting the 15% off discount. We created two sets of ads using distinct color sets to track conversion rates and retargeted users who had visited the Magnum website within the last 30 days without completing a purchase. A series of five emails went out during the five-day sales event, sent at different times of day.
Would the investment in a new marketing consulting strategy be worthwhile? Magnum would generate Q4 sales anyway, with the final months of the year historically generating their strongest sales year over year. Why risk a good thing when sales were already strong? Magnum chose to run the sale and learn if the investment would pay off.
Magnum’s investment in a bold new brand strategy paid off, drawing in returning customers and new ones with a 15% discount. With thousands of ad impressions across platforms, online orders spiked and gross revenue increased more than 400%.
Website Sales
- Gross revenue increased 438% from 2018 to 2019
- Orders placed online increased 347% year over year
Facebook & Instagram
- Impressions: 15,748
- Clicks: 220
Google Ads
- Impressions: 32,091
- Clicks: 193
- Average open rate: 19.39%
- Average click-through rate: 3.04%
Magnum was pleasantly surprised by the results! Their introductory campaign strategy was a success. Due to quick turnaround time, PATRA opted for photo content over video production, creating high quality assets Magnum can use beyond the holiday campaign. Through this marketing consulting process and the tangible sales results, Magnum learned the value of targeting buyers through a tentpole marketing strategy and PATRA helped them achieve a record fourth quarter.
PATRA has produced photo and video assets for Magnum over the years, including materials for online use, email marketing strategy, social media strategy, physical brochures, trade shows, and advertising strategy. Below, browse the gallery of PATRA's video production and photography for Magnum Truck Racks.
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Magnum
PATRA took Magnum Truck Racks from a basic brochure-style website to social media, a modern website, and integrated e-commerce doing millions in sales.
Team EJP knows water, and PATRA knows marketing. Team EJP supplies the products and services needed to move water throughout New England. Their goals include scaled-up services and product offerings while maintaining best-in-class customer service. PATRA developed a full systems upgrade using modern technology and techniques, allowing Team EJP to connect their generational expertise with updated marketing tools and brand strategy. We updated their systems, websites, social media, advertising, product photos and videos. We focused on streamlining operations while spreading the message more effectively than ever.
To support business growth and leverage new technology, PATRA worked with Team EJP to develop internal solutions, including a custom internal portal designed to replace time-consuming tasks with efficiency.
The first piece of Team EJP’s portal project was a customer relationship management (CRM) solution. Storage, access, and management of customer information is a crucial need for any thriving business. Team EJP chose a custom CRM built to satisfy their specific business needs and business logic. The custom CRM provided Team EJP’s management staff with better data, and its sales team with improved access and organization of customer communication, transactions, leads and more.
In the waterworks industry, every project bid requires a submittal. This package of information must include the engineering specifications of every product included in the project plan. Compiling, editing, and sending submittals can be time-consuming. PATRA built a digital submittal system to save Team EJP time and increase accuracy. The system hosts more than 25,000 products with detailed engineer specifications. A simple drag-and-drop submittal editor allows on-the-fly custom submittal creation in the office or in the field.
Completion of the submittal system has enabled Team EJP to save time creating, editing, and sending submittals. The system hosts more than 25,000 products with detailed engineer specifications. It’s a simple, easy to use drag-and-drop submittal editor that stores submittals for future reference in the office or the field.
With a digital submittal system database built, we prepared to update Team EJP's product catalog. This was a big deal. For years, Team EJP had relied on a 3" printed catalog known as "the reference manual." Our objective: put the big, heavy binder into a salesperson's pocket by digitizing the catalog. Integrating the product catalog with a modern website enables Team EJP to update their catalog instantly, access product data in seconds, and create fast, accurate customer quotes.
PATRA used custom web design and web development to expand on Team EJP's new submittal system, adding a new website and fully online product catalog. Using one product database for submittals, product catalogs, and online quotes saves time and increases accuracy for Team EJP. Now, they're saving printer ink, money, and time–while empowering customers to build custom quotes online and submit them to Team EJP, even outside of business operating hours.
After moving Team EJP to an up-to-date, efficient online catalog and quote system, PATRA added more new tools for document management. A custom PDF compilation tool lets Team EJP compile and print reference materials at a moment’s notice, from a single-product PDF to an entire updated copy of the reference manual with a full index and page numbers. With just a few clicks, Team EJP can compile a custom PDF and print the materials they need. Saving time and creating accurate, on-demand submittals, catalogs and other reference materials lets Team EJP focus on executing other important parts of their updated brand strategy.
PATRA knows that great marketing campaigns start with solid goals. Team EJP's goal was to build an alliance between their company and their target customers. Our campaign needed a slogan–a concise, memorable phrase capturing the spirit of Team EJP's waterworks services.
To kick off an industry-unifying message and a successful campaign, PATRA's brand strategy and marketing consulting team workshopped the right words. Throughout the process, we kept coming back to the element that unites Team EJP, their vendors, customers, products and services: water.
Serving communities through water management is the heart of Team EJP's mission. In this spirit, the slogan was born: Let's Move Water.
The “Let’s Move Water” campaign launched internally with Team EJP’s management, then spread company-wide. This allowed the vision to truly take hold organically, providing the buy-in required to spread the message to the public. With Team EJP on board, it was time for a hard launch with the creation of letsmovewater.com
As soon as Let’s Move Water launched, Team EJP started getting messages from publications that wanted to join the alliance! Soon, Let’s Move Water was featured in newsletters, articles, social media and more. As the fight for clean water continues, the importance of how we move that water grows. Team EJP takes that mission to heart – and the Let’s Move Water campaign stands for a promise to uphold their commitment.
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The challenge of keeping your video marketing fresh is real! Sometimes you need a marketing-focused video team of creatives to partner with. Book a meeting with our creative team and let’s devise a plan to exceed your goals!
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Social Media Content
PATRA delivered a social media refresh for Team EJP with photo shoots, video production, and graphic design. We created shareable video content showcasing Team EJP’s products and services in a new light. These videos are designed to capture attention, spark conversation, and encourage engagement with target audiences. With a strong, strategic social media presence, Team EJP can keep their message at the front of waterworks customers’ minds.