The auto sales industry is one of the most competitive around. Dealerships saturate the airwaves and car buyers’ social media feeds with ads, content, deals, and more. Berlin City Auto Group knew they needed to stand out to catch and keep their target customers’ attention. Their goal? Get customers to remember the easy choice and head to Berlin City for their next auto purchase.


Berlin City Auto Group’s parent company, Summit Automotive Partners, had a long relationship with a Portland, Oregon creative agency, and needed a Maine video production company to complete the bi-coastal team. Patra was selected to bring the Portland, OR agency’s scripts to life in Portland, Maine with Berlin City. With our local, experienced video crew, production of the Berlin City Auto Group ads was an ideal project for Patra.


Berlin City Auto Group’s Easy campaign launched across New England. Commercials produced by Patra aired throughout the region, reminding car buyers that vehicle shopping with Berlin City Auto Group was simple, efficient, and above all – easy. These ads were fun, entertaining and memorable, making a shareable campaign that stood out from the usual car ads and kept Berlin City fresh in their target audience’s mind.


The easy campaign was launched. We produced commercials that aired throughout New England that informed their audience that car shopping with Berlin City Auto Group was simple and easy. The ads were fun and entertaining making for a memorable, sharable and engaging campaign that stood out from all of the other car dealership advertisements circulating during the campaign run.

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